Jun 19, 2020

Freshness locked & delivered.

Reading time ~4 minutes

Packaging fruits and vegetables are one of the most important steps in the long and complicated journey from grower to the consumer. More than 1500 different types of packages are used for the produce and the number continues to increase as the industry introduces new packaging materials and concepts. The main function of packaging is to assemble the produce convenient units for handling. A properly designed produce container should contain, protect, and identify the produce, satisfying everyone from the farmer to the consumer. Proper packaging can prolong the storage life of fresh fruits and vegetables by preventing moisture loss and thereby wilting. The rate of moisture loss varies with the product and water vapor permeability of the packaging film.

Microorganisms like yeasts and bacteria can cause destruction by growing on the exterior of the product or they may invade the interior through a surface bruise or cut and cause an internal decay. Therefore careful handling and packaging are very important in the preservation of freshness and quality. Normal ripening of fruits and vegetables causes alterations in colour, texture, odour, and flavour. At some point, for each type, ideal ripeness is achieved. Beyond that point, the product becomes overripe and quality deteriorates.

While processing, the key objectives are to preserve colour, taste, texture, and nutrition while at the same time prolonging the storage life of perishable fruits and vegetables.

The primary goal is to deliver the product to the consumer at such a point in the ripening scale, that it will achieve perfect ripeness while the time of eating.

Atomaday’s Freshness lock fulfills all the product packaging requirements in order to deliver the best to you.

Freshness Lock is a personalized transport and packaging process from farm to kitchen to preserve the freshness and nutritional value of the product. Atomaday not only assures that you are shipped the earliest but also with Grade A quality goods. Our team takes good care of the vegetables that came out of the harvest and subjects its approval by grading and cleaning them in our collection center. The main advantage at Atomaday is that the long and complicated procedure of the produce reaching you from the farmer is direct, without any middleman.

*How Atomaday ensures freshness is locked & delivered :

*Packaging at Atomaday:

Our team at Atomaday, always wears their gloves, face masks, hair caps to ensure the highest concern for hygiene from the very first touch of the produce. This helps in keeping the nutrition of the produce intact so that our consumers get the complete benefit of it. The produce are in safe hands right from the time they are harvested. Not only hygiene, but Atomaday also ensures the packaging used to deliver the produce to your kitchen is eco-friendly.

The packaging that we use is:

1. Brown paper packaging:

Soft vegetables are packaged in brown paper bags so that the produce is kept dry by absorbing the moisture. They ‘re both recyclable and biodegradable. Paper bags are made from renewable resources, can be reused repeatedly, and can be shipped to a paper mill and re-made into new paper. Actually, it requires only little energy for paper bags to be recycled than it would for plastic bags.

Brown paper

2. Compostable packaging:

Moist vegetables and fruits are packaged in compostable plastic bags to help maintain the moisture. Compostable packaging needs less carbon to be produced, decreases the amount of waste sent to landfill, lowers contamination rates in the air, groundwater, and soil and provides the earth with life-saving nutrients.

Compostable packaging

3. Banana Leaf packaging:

Hard vegetables and fruits are packaged in banana leaves which is water-resistant and acts as sustainable packaging. They ‘re guilt-free and biodegradable. There are no specific processes required to discard banana leaves; they can be thrown in the bin or composted outdoors.

Banana Leaf

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